June 2007
Don't believe the hype
Don’t believe the hype is the title of our essay that featured in June’s Campaign digital supplement. If you want to know what we’re on about click here and have a read.
May 2007
adidas - Impossible Story
Impossible Story lets users create a totally personalised animation in a matter of seconds. Anyone can be the star. Simply upload a picture of their head and use the A-Z keys to make your character achieve one unbelievable feat after another. www.impossiblestory.com.
May 2007
Royal Navy - Get The Message
This bespoke video application for the Royal Navy, allows users to send personalised video messages to each other via both e-mail and mobile phone using a variety of Royal Navy hardware from Sea King helicopters Royal Marine Commandos. Go on, give it a go - www.getthemessage.net
January 2007
Royal Navy - 2007
These are the first ads from a new look Navy recruitment campaign for 2007. The ads aim to demonstrate that careers in the Navy are far more exciting than those in civilian life. View work
The internet as force for good.
The internet's strength at empowering communities to rally around worthwhile causes is nothing new but the idea is certainly developing. In the words of the founder of MoveOn, a US-based online pressure organization, "The Internet, when used best, is a two-way media."
Verb, a campaign in the US to get more children into physical activity is another great example. The internet provided the fascinating narrative that massively amplified the campaign.
And now, the corporate world has entered the space. The Members Project is a new initiative by American Express.
Each of their 5m. members can sign-up and suggest a charitable cause that the Amex community can vote for. Amex donates $1 for each registrant – with the winning cause receiving the pot of up to $5m. Amex boosts its CSR credentials, and the world's a slightly better place...
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