August 2008
WARNING: This viral for The Sun should not be watched by dog lovers
Superglue (our film division) has shot a new live action viral film promoting Sky, The Sun and News of the World's goals to mobile service.
July 2008
Desktop Keeley wows The Sun readers
We have launched one of the most innovative ways to deliver RSS content in the guise of the UK's most popular models, Keeley Hazel. She can be seen strutting provocatively across desktops updating The Sun¹s male target audience on a variety of news from www.thesun.co.uk. Get Desktop Keeley.
June 2008
Royal Marines - It's a State of Mind
We are chuffed to have just won a dazzling array Gold Pencils at The One Show in New York. Being up against some mighty international competition we received golds for, amongst others, our Royal Marines campaign.
May 2008
PlayStation and GO!VIEW
The PSP has evolved beyond gaming and has created new add ons that include GPS, video calling and a collaboration with Sky that delivers movies, sport and drama. We have created a site that brings all this new functionality to life using a cute little gang of 3D robots, check them out here
November 2007
McCain - Potato Parade
As McCain carefully choose all their British potatoes, we decided to give mums the chance to do the same. At potatoparade.co.uk they can send a totally personalised message, all delivered by their chosen gang of walking, talking potatoes. The end result is the spudtacular (sorry) 'Potato Parade'!
Exploding billboards...
A courier company in New Zealand, delightfully named 'Deadline', made a billboard poster site explode into a 6 meter fireball. Their aim was to promote their brand and their promise that when they give you a time, they mean it.
The billboard was fitted with a very large count down digital clock and ran the headline 'this message will self-destruct in exactly...'. When the clock hit zero the billboard self-destructed in a huge explosion created with dry powder, strobe grenades and smoke bombs.
The final moments of the count down and the explosion was watched by large crowds of people on the street and via a web cam on the www.self-destruct.co.nz website which provided a live video feed. The country's media and TV stations picked up the story and the idea literally......caught fire!
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