Welcome to the July newsletter. This month we’re sharing our thoughts on location-based social networking, the future of cloud computing and...robots. We’ve also got news about our latest work for Birds Eye, our fast approaching jaunt to Eastnor and a new site that’s got us whipping out our credit cards left, right and centre.
MATT
The Birds Eye 100% Challenge
Click here to see our latest work for Birds Eye. We designed and built a community hub using the Ning platform for the 100 families taking part in The Birds Eye 100% Challenge. The campaign encourages families to make improvements to live a healthier lifestyle through taking on various challenges set by celebrity experts including Myleene Klass. Each of the families will be blogging and sharing their experiences online.
Checking In & Checking Out - Where It’s At
In the beginning, the social media party enticed us in with a melee of different diversions; we could post on each others walls, ‘poke’ each other with happy abandon and tag one another in compromising photos the morning after. Some of that seems a bit passé now, but the party keeps on keepin’ on; evolving new diversions. Community games have allowed us to play out our repressed agrarian desires on Farmville, and now we can join the dots between the virtual and the real worlds and ‘check-in’.
3 Things to Make You Smarter
A guy has walked across America from New York to San Fransisco. Source
Or did he? Source
YouTube has partnered with San Francisco TV station, ABC7 News, to enable members of the local community to upload their own video news reports onto the news channel website.
Source
Apple have released their first ever trackpad, Magic Trackpad
Source
Glamoo
The Summer has finally arrived in London town and here at glue Isobar towers we're wondering what’s on offer.
Watching the pennies but still wanting to live the high-life, we've recently discovered brand new, smart-buying website Glamoo.
glueFest
We're heading to the Big Chill in August so there's a tremendous feeling of excitement in glue Isobar HQ at the moment. Those of us looking for a more stylish and let's say, speedier way to get to the festival will be taking part in the glueball Rally, masterminded by our Group Design Director Matt Verity (aka Dick Dastardly and Muttley in the Mean Machine 00) and returning to the mean streets of England for its third year. We'll be sure to supply a full report next issue. Until then, ladies and gentlemen, start your engines.
Moving to the Cloud with Chrome OS
As we enter the second half of 2010 we’re nearing the launch of Chrome OS. Google’s cloud-based operating system is tipped to be the first non-Apple operating system to pose a threat to Microsoft’s dominance of the market – but is the world ready to move to the cloud?
Where's My Robot?
Our VFX Director, Gavin Rothery on robotic technology:
"The year is 2010". When I was fresh out of my egg growing up in Yorkshire I may well have started a piece of creative writing with this sentence at school. I would have then gone on, quite sincerely, to describe my everyday 'future' life as traveling to work via jetpack/space shuttle to a giant domed city on the moon where I would spend all day driving around in futuristic buggies and hanging out with robots. Now 2010 has arrived my reality is Hampstead to Shoreditch via Mountain Bike. The closest I'm getting to the moon is the seventh floor of the Tea Building. And where are all the robots?
They're coming. They're just not in Shoreditch. Yet.